Emirates Airline has expanded its global tourism collaborations by signing eight new Memoranda of Understanding (MoUs) on the opening day of the Arabian Travel Market (ATM), including a key agreement with the Philippines Department of Tourism.
The new partnership with the Philippines aims to boost visitor arrivals from the Middle East and Europe, tapping into Emirates’ extensive network of over 140 destinations. Both parties plan to work together on marketing initiatives, advertising campaigns, and familiarization trips to further showcase the diverse attractions of the Southeast Asian nation.
This collaboration underscores Emirates’ commitment to promoting the Philippines as a premier travel destination and strengthening ties with one of the region’s fastest-growing tourism markets. In addition to the Philippines, Emirates signed agreements with tourism boards from Sharjah, Maldives, Britain, Thailand, Japan, Uganda, and Hungary, reaffirming its strategic focus on driving global travel and tourism.