Dubai is turning up the excitement this summer with the launch of its most ambitious Dubai Summer Surprises (DSS) to date, promising more deals, entertainment, and experiences than ever before.
Running from June 27 to August 31, the 2025 edition of DSS will unfold over 66 action-packed days, featuring three retail campaigns that span the summer season: Summer Holiday Offers (June 27–July 17), Dubai Summer Mega Sale (July 18–August 10), and Back to School (August 11–31). Each phase will bring waves of exclusive promotions, rewards, and mall activations tailored for residents and tourists alike.
Shoppers can expect everything from daily 12-hour flash sales to limited-time-only offers across the city’s top malls and boutiques. Meanwhile, Dubai Restaurant Week from July 4 to 12 will showcase curated menus at some of the city’s finest dining spots, making it a must for food lovers.
Entertainment will also take center stage. DSS 2025 will welcome live performances from popular regional and international artists including Banah, Adnan Sami, Adonis, and Shreya Ghoshal. Adding a theatrical flair, Dubai Opera will stage Made in Kuwait on August 29 and 30.
Beyond shopping and shows, families can take advantage of special hotel offers, attraction deals, and big-ticket raffle draws with major prizes up for grabs.
Dubai Festivals and Retail Establishment said the full event calendar will be announced soon, promising a guide to make the most of every summer day in the city.