The UAE Media Council has unveiled a sweeping new regulatory system designed to tighten oversight across the country’s media landscape, from newspapers to social media influencers. The updated framework includes 20 mandatory content standards and introduces harsh penalties of up to AED 2 million for repeat violations.
Under the new rules, content must respect religious values, safeguard privacy, and uphold the UAE’s sovereignty and public institutions. Anything that harms public trust, foreign relations, or the economy—such as the spread of misinformation—will be strictly penalized.
“This isn’t about tightening control, but empowering the sector,” said Mohammed Al Shehhi, Secretary General of the UAE Media Council. He emphasized that the system is built to nurture innovation, not hinder it, saying it offers “flexible services and licences for all segments of the media industry” without increasing financial burdens.
Fines for breaching the standards start at AED 1 million and can double for repeat offenders. In more severe cases, businesses could be temporarily shut down for up to six months—or permanently.
The revamped regulations also address the growing influence of digital content creators. Influencers monetizing their platforms are required to obtain a media license, which in Abu Dhabi and Dubai costs AED 15,000. The amount may vary in other emirates.
As part of the overhaul, an artificial intelligence system will now help screen and evaluate media content before it reaches the public. Maitha Al Suwaidi, Chief Executive of Strategy and Media Policy, said the AI platform is designed to detect false information and misleading ads, ensuring that materials such as books, films, and artworks align with national standards.
“Our aim is to empower media talent, cultivating a competitive local media ecosystem,” Al Suwaidi added, pointing to the UAE’s ambition to become a leading global media hub.
The new system marks a major shift in how content is created, reviewed, and distributed in the UAE—aligning with both technological advancements and the country’s evolving media vision.