Dubai has firmly claimed the crown as the world’s leading city for branded residences, outpacing global giants like London, Miami, and Phuket, according to Betterhomes’ latest report Branded Residences: Dubai vs The World.
With over 140 branded residential projects expected by 2031, Dubai is not only dominating in volume but also redefining what luxury real estate means in a modern, lifestyle-driven world. This represents a staggering 160% increase in branded developments over the past decade.
In 2024 alone, the city saw more than 13,000 branded units sold, translating to Dh60 billion in transactions—a 43% jump from the previous year. These residences, often tied to iconic names like Bugatti, Armani, or Bvlgari, command 40% to 60% price premiums over standard luxury properties.
“High-net-worth buyers are no longer just looking for property. They’re investing in lifestyle, brand value, and long-term growth,” said Christopher Cina, Director of Sales at Betterhomes. “Dubai offers all three, and that’s why it’s outperforming legacy markets like London and Miami.”
While places like Miami boast ultra-premium price tags, Dubai strikes a balance—offering prestige and brand cachet at more competitive rates. For instance, Bvlgari units sell at around Dh10,500 per square foot, compared to Aston Martin residences in Miami fetching up to Dh25,000. Bugatti-branded homes, despite their 237% markup, still remain within reach for serious global investors.
Dubai’s appeal doesn’t stop at pricing. Its tax-free environment, investor-friendly regulations, and speed of project execution outshine rivals in Europe and Asia. Markets like London may offer tradition, but red tape and high taxes deter many international buyers. Meanwhile, destinations like Thailand and Spain lack Dubai’s liquidity and brand integration.
What started with hospitality giants like Four Seasons and Ritz-Carlton has now expanded into a bold universe of fashion, automotive, and wellness icons—Armani Beach Residences by Arada, Bugatti Residences by Binghatti, and Six Senses Residences by Select Group all reinforcing this evolution.
As Dubai continues to blur the line between luxury homes and lifestyle destinations, it’s no surprise that branded properties now account for 8.5% of the city’s real estate transaction value. And with the MENA region projected to hold 25% of the global branded residence market by 2030, Dubai is steering the charge.